Most people will look at a page that is not loading very quickly and move on to the next page. They don’t have time to wait for it to load. As a result, there can be a huge decrease in traffic and revenue if a website loads slowly. In order to make sure that the number of people who visit a site is retained, it is important to test a site for its speed and to fix any problems that might be slowing the site down.
Find a Speed Testing Service
Depending on the site, there are numerous different options for a person to test the speed of his or her site. It simply has a person put in the URL of his or her site in and will deliver the results of the test, as well as problem areas that would have affected the speed of the site. Other options are site specific. Websites built on WordPress and Joomla will have their own speed testing methods that might be more accurate for those particular platforms.
Look at the Results and Respond Appropriately
The results will include a performance overview of the site, including how large files were, how long it took the files and other content on the page to load, and basically any other features. The areas that working the most slowly will be highlighted so that they will be able to be repaired. Performance history will also be recorded if the speed test is done more than once. Finally, automatic checks will usually be run to make sure that the best practices are being followed with regards to page speed. Some files may need to be compressed, images might need to be simplified, and loops might need to be removed in order to make sure that the site is working as quickly as possible. Best practices from Google Page Speed tend to be the most reliable and form a standard for performance.
By checking page speed, it is possible to improve it and make sure that a website is running as quickly as possible. This will result in more traffic and more revenue.
The Importance of Website Speed
Website speed is one of the most commonly overlooked issues when it comes to usability. However, few problems can be as frustrating to a user as visiting a website that has to be waited upon to load content. Fortunately, several options exist for webmasters and site owners to reduce load times and improve the user experience. Read on, and the causes and remedies for this type of problem will be outlined and described for your convenience.
Causes for Slow Websites
The modern era has brought great technological advances in computer hardware and network speeds. However, many users browse the internet on smart phones and other mobile devices, which often operate at limited speeds. Server side problems exist too, and file size is the greatest contributor. Having an excessive amount of HTML or even just textual content can severely slow down the load time of a site. Graphic content, though, is the greatest offender, and you should always look at image and video size when trying to diagnose a slow website.
Speeding a Website Up
Website owners interested in speeding a website up tend to approach the situation from one of two routes. The first is to reduce the file sizes, throw out especially resource-intensive graphic components, and cut down on unnecessary text and HTML. For those that simply cannot get rid of these components, compression using a program like Gzip provides a simple solution that allows for more efficient transfer of data. Web hosts often provide pre-installed packages, which allow you to control this compression through the .htaccess file in your root directory. In that file, you can dictate the file types that get compressed, and you can even vary the rules according to the browser and technology being used by a site visitor. It may also be advisable to note that there are a number of sites online where you can run website speed tests, and if you do that first, you may be able to get a baseline in terms of performance before making changes erratically.
Speeding your website up is something that takes very little effort, but it can make worlds of difference to visitors. Many webmasters are surprised to find out just how much loading times impact bounce rate. Modern society demands instant gratification, and websites that do not heed this demand are unlikely to benefit from content, products, or services they host. Doing a speed test on your site can be done with many tools, but Bing Webmaster Tools provides an entire platform of related diagnostic applications, which includes a speed test as well as recommendations on fixing any problems you might have.
Running a successful blog or website not only requires high-quality content and the ability to deliver a message or objective with a genuine voice, but it also requires a fast-loading website and online presence altogether. Testing for website and page loading speed is essential whether you plan to promote a personal portfolio, a local business or an international eCommerce store where you plan to sell goods and services.
Why Website and Page Load Speed Matters
Visitors tend to spend no more than a few seconds of waiting for a website to load and appear on their screen. When your website is lagging or is being hosted on a shared server that is slower than a dedicated or owned server, it is much more likely that your website or blog will load slower altogether. Retaining visitors is essential when you want to continue to grow any type of website or online presence online. Understanding the importance of how speed affects user experience when browsing online is one of the best ways to ensure your own site or blog is loading quickly and without issue, regardless of how your visitors are attempting to access it.
Testing Your Own Websites and Blogs for Speed
Once you have made the decision to improve and test the overall speed of your website, you can do so on multiple operating systems from Apple and Windows in addition to testing on various mobile platforms. Using Android and iOS operating systems is the best way to ensure you are maximizing your reach online. It is also highly advisable to check and test your website’s loading speed with different operating systems and even outdated devices or computers. Be sure to cross-check loading time and compatibility on the latest tablet devices and browsers to reach even more users. There are some services online that allow you to run page speed test in a mobile browser, as well as in a regular browser.
The more you ensure your website properly loads and runs at a quick speed on all browsers, devices and computers, the easier it is to retain visitors and to keep potential clients and customers coming back for more in the future. Testing for website and page loading speed is imperative in today’s society any time you are looking to build a name for yourself, a company or an entire brand online.